This things you really want to know if you talking about Digital Advertising...!!!

 WHY IS DIGITAL ADVERTISING IMPORTANT ?

• Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal.
  

• As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.

Three Reasons for a Digital Focus There are three reasons why digital advertising is critical in today’s multi-channel, multi-device buyer landscape:

1. Your Buyers Are Constantly on Digital Channels

• Your buyers spend a lot of time online. Gone are the days when newspapers and magazines dominated your buyer’s attention. We are firmly entrenched in the digital era. In fact, a recent study by Media Dynamics states that since 1985 a typical adult’s digital media consumption has grown 40% to 9.8 hours per day 

• With your buyers constantly switching channels and devices, how can you reach them? Digital advertising is a fantastic way for your brand to live across channels.

2. Marketers Have Greater Targeting Capabilities

• When you put an advertisement in a magazine you have very little control, if any, over who sees and interacts with it. With today’s advancements in digital advertising, marketers can now target the exact audience that’s mostly likely to purchase your product. By combining the power of marketing automation and an advertising network or platform, you can avoid sending messages to people who aren’t a great fit for your product or service. Targeting your ads on digital media isn’t only limited to the demographic or firmographic characteristics of your audience. You can also deliver messages that are uniquely created to resonate with your audience as individuals, based on who they are and what they do.

3. The Availability of Customer Intent Data Enables Personalization and Seamless Conversation

• With today’s powerful marketing and advertising tools, there is so much data available about your customers. By leveraging the latest and greatest tools, like Marketo’s Ad Bridge, you can leverage customer profile and intent data from many different channels to have one seamless view of the customer. You can personalize your ads based on who the individual is from her behavior, her demographics, where she is in the buying cycle, her level of engagement with your brand, and the content or offers she has viewed. With this advanced personalization, you can have more relevant conversations with buyers across all channels—which is truly the holy grail for marketers!

Impact of advertising on consumer buying behavior :-

This study shows that there is positive impact of all the variables on consumer buying behavior. This means that advertisement does in fact affect the buying behavior of consumers. Among the four independent variables however, we can see that Familiarity and Entertainment have the most significant impact. So, we can see that the psychological impact that Familiarity has on consumers does in fact lead to positive buying behavior. In this case, most consumers have also taken Entertainment as a positive indicator towards a brand rather than negative.

‘Advisement Spending’ comes in third in terms of significance. This implies that people’s association with ‘Spending’ and ‘Brand’ is likely to lead people to buy a product. In other words, advertisement spending is somewhat successful in persuading people to make a purchase. Social Imaging in Advertisement is seen to have the least impact. It means that people’s desire to belong to a certain group sometimes makes people buy a product. But consumers are more concerned with other factors rather than the ‘social imaging’ in the advertisement.

Consumers are more motivated to buy a product when they see an advertisement of it somewhere; they also feel safe to buy a product that they have seen advertisement of. Consumer develops a level of trustworthiness for a brand they have seen advertisement of. They were even noted to collect information of products from advertisement, get to know about the usage and benefits of product and then make a purchase decision based on that. Therefore, advertisement is a very good marketing tool for generating more sales.

Some limitations of this study ought to be addressed. Firstly, the sample size could have been more if we had access to a larger number of people. Secondly, it would have been more desirable if we could get hold of people from a diversified age group especially, the older age group of above 60 years. It would have been more interesting to know more about their thoughts on modern advertising. Thirdly, this research could have included a more diversified range of variables to analyze the same topic from a different perspective.

How Digital Advertising Can Help to Grow Business  ?

• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
• Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
• Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Digital Marketing...!!!

 Why is digital marketing so important?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.… You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.

Who needs digital marketing?

• 8 Types of Companies Who Need Digital Marketing

Real Estate Industry

Digital marketing allows real estate agencies to reach targeted groups of people, with a targeted message. With digital marketing, you can measure data and times that people visited your website, and how many times someone was converted into a lead on your website.

Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.

Entertainment

Movies and television have always been about engagement with the fans. The ability to draw you in and make you feel like you are a part of the story is the whole purpose of the entertainment industry. What better way to do just that than by digital marketing?

Companies now are spending months and sometimes even years advertising for a specific movie or series, showing behind-the-scenes looks, revealing movie posters, or simply running trailers, so that when it finally drops, your mind is already primed to watch it. 

Education 

Digital Marketing can help school businesses to enhance their brand value as well as their business profile by developing a strong online presence. Basically, establishing an inbound digital marketing strategy help the schools to achieve their target audience that can increase admissions for them.

Agriculture

Thus, the agriculture industry requires modern techniques in marketing so that it can reach a wider audience. … Digital Marketing helps you convert people into customers by educating them about your product or service on a global scale. Yes, you can address people on a global scale through the digital world.

Healthcare

We all know that googling your symptoms is an awful habit to get into, even though 77% of people admit that that is the first thing they do when something starts to feel off.

More progressive healthcare facilities are capitalizing on this momentum by implementing blogs, quizzes, and online portals that allow them to interact with future patients. The more a person develops trust with a healthcare provider digitally, the more they tend to trust them in person.

Auto Dealerships

Every person is unique, and so are the cars they choose to drive. For that reason, many automakers, and especially local dealerships, are spending less and less on traditional media, and more and more on digital marketing.

You know the song and dance that usually goes along with car shopping? The whole “hey, what kind of car are you looking for” thing? All of that can be taken care of before the customer even arrives, by the dealership tailoring ads or car-buying experience to each potential customer’s taste, which, in turn, drives up sales.

Moving Companies

Even if you believe your service standard or your skilled moving crew sets your moving company apart, at the end of the day, most customers just want to find a decent mover at a reasonable price. Most people looking to hire a mover will simply hop online, type “moving company” in the search bar, and hit find. They might call around to the first few companies, but as soon as they locate one with the right hourly rate, they’ll book a move. This means that if your company isn’t on the first couple pages of Google results, then your phone probably isn’t ringing as much as it could. It’s definitely time for an SEO game plan.

Food

People may make fun of social media for the constant pictures of people’s dinner, but if you’re in the food industry, that’s a trend you can’t afford to ignore.

Imagine this: you are on your phone in mid-afternoon, texting your friends about where you are going to eat that night, when all of a sudden, a coupon for a free burger (with the purchase of an additional one), shows up on your screen. Where are you going to go for dinner?

To manage all dimensions of interior design you must have to read this blog...!!!

 3D Room Plan and Elevation Design from ColorDrops . 

3D Room Plan are the best way to visualize the elevation, section's and the designs of a building holistically. The architectural Visualization allows the designers as well as the Customers to get the realistic feel of the Color, texture, materials, floor design and moreover the potential of the space in the infrastructure.

Project :- Creating 3D Room design for Gulmohar interior designers. 

The Client is a Prominent interior design Company located in USA. The requirement of the Company was to get 3D interior room renderings for their project.

In this project, clients has only assist our team work with room plan. So, before embarking on this project, our team has engaged in qualitative research to understand the peculiarities of the home interior design in the region from which our client belonged. 

Clients were updated each day and prototypes were shared with him. Any new information  Obtained was incorporated. The Project Manager stayed in consistent touch with the Client. As, per with our team's Visualization and imagination skill, we design a New exciting furniture layout for living Room, Guest Room, kitchen and Bedroom with a proper space planning has been done. Further team convert sketches into 3D renderings. In addition to the drawings, we also maintained a standardized library in which all interior designs were properly catalogued. 

Working hours :- This project has occupied 15 days of working.

Outcome :-  Our team at ColorDrops studio was successful in creating impeccable 3D rendered models for the client which were in Complete Agreement with the expectations, stipulation and market demands. We pride ourselves for cost Competitive Services, low turnaround time, state of the art software and Digital infrastructure, and seasoned Creative Professionals.

Looking for 3D Animation you really need to read this Blog......!!!

 

What is 3D animation?

3D animation is the art of using motion to bring characters, vehicles, props, and more to life within TV shows, films, and games.

3D Artists are often involved in several early steps of the VFX pipeline in order to ensure they deliver an animation-ready model. For example, in order to give a character the right personality traits and movements, the Animator needs to make sure that whoever is rigging the model does it with those things in mind. During the rigging process, the character is given bones, skin weights, and constraints that allow it to move in specific ways. If this is not done with the Animator’s needs in mind, the model will be sent back.

Animators are responsible for giving objects weight and timing that result in the object feeling like it truly exists in the world we see it in. A great example of this would be baby Groot from Guardians of the Galaxy vol. 2. Though this movie takes place in a fantasy world, Groot’s body movements and facial expressions are so fluid and realistic, they cause viewers to laugh and feel sentimental. He truly fits seamlessly into the world around him. Animation is a huge part of bringing characters to this point.

• Deciding Between 3D and 2D Animation

Visual preferences of an individual always play an important role in helping the individual decide between 3D and 2D Animation. However, there are even some other factors like timeline, target audience and budget which also influence an individual’s choice of animation. It is necessary to have a very clear idea of the ultimate video that you are looking forward to create, the objectives that you want to achieve and the audience that you are looking to reach with your video. These will actually have a major influence on your decision of creating 2D or 3D Animations.

• What Is 3D Animation Used For?
  

Although a lot of the history of animation is most apparent to the general public in how it has been used in the entertainment industry, the truth is that 3D animation is used across a wide variety of industries, now more than ever before.

In the beginning as much as 3D animation was developed for the arts, it was also being used for research and science. But today it doesn’t stop there. Let’s take a look at just a few of the many ways in which 3D animation is used.

• Television and Movies: Both for special effects in live action movies and television shows or to create entirely animated programs, 3D animation is everywhere in television and movies in the 21st century.
• Gaming: 3D animation is central to this booming industry.
• Education: Studies have shown that people can remember videos better than other forms of media, especially as it often captures attention better. It’s a great way to demonstrate concepts, especially as distance learning increases.
• Commercials and Other Advertising: It’s amazing how much a 3D animation can bring to advertisements, not just commercials, but also online and in expanded platforms, such as on social media and in-app advertisements.
• Marketing: 3D animation can punch up any marketing campaign a lot, and help to reach more people.
• Medicine: Within the medical field, 3D animation is used for a wide variety of tasks, and has been employed since the earliest days of computer graphics. Some of its uses include simulations of dissections and surgeries, providing patient education and helping with pharmacological and medical device marketing.
• Architecture and Design: 3D animation provides advantages to all involved in a building project. 3D animation provides the experience of being able to walk through a space that is only envisioned, and does not yet exist. This is perfect for an architect or engineer to spot any flaws. It creates a simpler map for the construction firm and it offers the customer a way to understand the project, even allowing them to experience different times of day in a building that doesn’t yet exist.
• Retail: As online shopping has exploded, more and more retailers have found 3D animation invaluable in propping up product descriptions, truly allowing their company to stand apart and presenting the product to the consumer in a way they can more easily understand.
• Simulations: In situations where practicing in real life circumstances leads to too much risk then simulations can be a powerful tool. Examples of this include military drills and medical procedures. This can also be used to assess possible outcomes and risks in a potential situation.
• Prototyping: Important especially to the manufacturing industry, prototyping allows an object to be virtually created, tested and explored prior to manufacturing. This can also be used to create machinery. 3D animation allows for a much higher rate of technological progress at lower overhead costs.

The best 3D modelling software in 2021 :-

01. Maya

Industrial-strength 3D modelling software, with a price to match.

Ask any 3D artist to name the best 3D modelling software, and most will
choose Autodesk Maya. Largely seen as the industry standard for CG, Autodesk Maya boasts an unrivalled range of tools and features. This hugely extensible app isn't for the faint-hearted: its toolset is hugely complex and takes time to learn.
However, if you’re aiming to get a job in the animation or VFX industries, you’d be wise to use the same software that the likes of ILM, Pixar, DNEG and Framestore use. 

Maya is great at modelling, texturing, lighting and rendering – its vast feature set includes particles, hair, solid body physics, cloth, fluid simulations and character animation. There’s a chance you may never touch some of its functionality, so you need to decide if it’s actually overkill for your specific needs.

This level of power also comes at a price – a subscription to Maya doesn't come cheap. But for those who have the time, skill and patience to master it, Maya has some of the best 3D tools around and is a sound investment. 

Want to get started with Maya? Our selection of mighty Maya tutorials will help you take a step in the right direction. 

02. Houdini

3D modelling software used in today’s movie and TV VFX.

Coming in second place in our guide to the best 3D modelling software is Houdini by SideFX. Widely used in the VFX industry for creating a range of 3D imagery, Houdini's node-based procedural approach provides digital artists with an unprecedented level of power, flexibility and control. This nodal workflow isn’t to everyone’s liking, but Houdini also has more traditional tools for directly interacting with polygons on screen.

Like Maya, this level of power and non-standard workflow can be tricky to get to grips with. Fortunately, SideFX offers Houdini Apprentice, a free version of Houdini FX, which can be used by students, artists and hobbyists for personal non-commercial projects. The free version gives you access to virtually all of the features of the award-winning Houdini FX to develop your skills and for working on personal projects. The full-featured Houdini Indie also provides an affordable commercial option for small studios. 

03. Cinema 4D

Brilliant 3D modelling software for beginners and pros alike.

Maxon’s Cinema 4D has been around for many years and is highly regarded in the worlds of motion graphics, visualisation and illustration. It’s a professional, complex piece of software, known for its overall stability and for being the 3D modelling software with the easiest learning curve.

Cinema 4D enjoys a thriving community with a huge online library of tutorials and how-tos – not to mention training site Cineversity, to which you get free membership when you buy the app or pay for the annual Maxon service agreement (MSA). C4D’s parametric modelling toolset is generally very good, and you can add even more functionality with a range of inexpensive plugins. It also boasts volumetric modelling, which is perfect if you don't have the time or skillset to create smooth solid forms.

Perpetual licenses don’t come cheap, but you can always start with Prime and upgrade over time. Check out the trial version, which gives you 14 days to experiment for free, and the free education version for students and teachers.  

04. Autodesk 3ds Max

The best 3D modelling software for Windows users.

3ds Max is Autodesk’s PC-only 3D computer graphics program, used for TV and feature film production and for architectural and product visualisation. Like its sister software Maya, 3ds Max boasts a very robust toolset for 3D modelling, not to mention fluid simulations, hair and fur, plus character rigging and animation.

It uses both direct manipulation and procedural modelling techniques, and a huge library of different modifiers makes the modelling process easier for new or intermediate 3D artists. 3ds Max offers a professional toolset and, unsurprisingly, comes with a professional price tag. However, students can get the software for free and a trial version is also available for 30 days.

05. Modo

3D modelling, texturing and rendering software.

Borne out of the development team behind LightWave 3D, Modo has grown from a basic subdivision surface modeller to the fully-featured digital content creation app we know today. Its tools have been well thought through and implemented, making it very user-friendly, and when you throw in a really solid rendering system, it’s easy to see why Modo has grown in popularity.

With modelling at its core, Modo is one of the best apps out there for the creation of polygonal forms, using both direct tools and procedural techniques. The addition of the best-in-breed MeshFusion Boolean system simply extends its modelling repertoire. Modo might lack the high-end dynamics and simulation tools you might find in a program like Maya, but it holds its own when it comes to creating stunning artwork, producing as good a 3D render as any other package currently available. 

06. Lightwave 3D

Fully-featured, production-proven 3D modelling software.

LightWave was once the go-to app for TV sci-fi shows, but after a failed attempt to produce a modernised version, NewTek’s app lay fallow for several years. However it’s recently enjoyed something of a renaissance, and an updated version was introduced at the start of 2020.

Lightwave operates as two apps, Modeler – for building assets – and Layout for texturing, lighting, animation and rendering. A lot of the underlying toolset is quite old (although it’s had a lot of new features added in the last few years) but that doesn’t stop it from being a solid digital content creation suite, with lots of features and a fast interactive PBR renderer.

So ignore LightWave’s reputation: it’s a great 3D modelling app for learning the basics. You can try it for yourself with the 30-day free trial, while students can pick up a copy for just $195.

07. ZBrush

Market-leading sculpting software that’s ideal for 3D printing.

ZBrush is a standalone sculpting and modelling app that is best suited to the creation of organic forms – although recent updates have gradually improved its hard-surface abilities. It works in a non-standard fashion, with a workflow and user interface that’s initially very hard to learn, so you really need to use it every day to become proficient.

However, ZBrush isn’t only for sculpting and modelling: it can also be used to create UV maps and paint textures, enabling seasoned artists to craft entire figures, with clothing and props, ready for rendering. ZBrush is a popular choice among artists wanting to 3D print toys and action figures, too, with tools specifically aimed at 3D printing.

ColorDrops Studio shows a perfect direction to take a stand for primary business in an optimistic way...!!

THE CRUNCHY MIND - DIVERTS.

Snacks are an indivisible part of tea - team. You fail to resist over the tempting crunchy bites that give you a mouthful taste.  These tiny mind - diverts are available over the shelves in the market or hanging at the shops and stalls where you  get engaged to grab some of them. Wani's Food is one of the brands, who is involved in Manufacturing varieties of such mouth - watering snack pellets in the markets. 

Project :-  Creating an Branding, Layout for Wani's Food Brand. 

In this Project, clients haven't provided any information regarding their requirements. So, as the Company haven't assist any requirements, our team has started their work from the root of the project. 

During brainstorming, team has visualize every Elements of branding, starting from the Photography, logo Designing , Concept information, page layout etc. Then we have gone through to the Researching part for trending designs in Market's. Firstly, we have done an Photography of chips, Kurkure, wheels in an Creative ways by our experts. Further, while Creating design for logo's, we sketched some of the designs which Conveys and express a feel of Quality. 

After Finalizing logo designs by clients we moved further to conceptualize the contents. Next comes the layout Page, Font size, Color of layouts.

As, you can see that in our each Photographs of chips, Kurkure, wheels, their Color is Customized based. 

Our Experts used Adobe Illustrator to Design these templates. 

Working hours :- It tooks Maximum 16 hours to complete this Project.

Advertising Design

Why is the Advertising Design so important for branding purposes?

• Today, the advertising industry has become a huge industry because of the large number of products and services being offered. As a result, the competition has also increased, requiring every businessman to promote his products and services in the best possible manner. This has further led to the development of new advertising techniques and an increase in the number of advertising agencies which are available today. The aim of every promotional campaign is to enable the products to reach the right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business .

•      Advertising is an extremely important part of maintaining a successful business. With the right advertising methods, you can keep existing customers coming back and increase your new customer clientele. ... You need strong graphic design to draw the average consumer in and make them want to use your business

 

•    Advertising design take various things into         consideration before starting a project:

1. Market research and positioning
2. Value proposition
3. Project scope
4. Consumer research 

          Importance of Good Design in Advertising 

• Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The key elements that help us to bring out advertising include graphics, message, colors, photos, videos and animations.

•  Graphics plays an important role in the advertising industry. To mention the words graphics design immediately brings into mind advertising. In order words, graphic design is synonymous with advertising industry. This is because the nature of advertising is such that it thrives visual representations of products, services, concepts and ideas. It is the main way in which companies all around the world sell their products and services. Apart from using it to sell products and services, it is also used as one of the key ways of instituting social change.

• Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.

• Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.

•      Signs of a good designed advertisements

- When people pays attention to what the visual ad wanted to say
- When you catch the attention of the people.
- When people you got lots of positive feedback from your costumers regarding your ads.

 

why we spend money on advertising:- R

-egardless of what method you deliver the message of your business (door-to-door or print), the power of advertising is truly an investment you can not overlook. Short-term advertising builds awareness, credibility, and delivers new information, but long-term advertising establishes brand image, reputation and trust. Provides clear sense of direction for the management of your marketing efforts. Allocates scarce financial resources more effectively. Encourages coordination and planning with other areas of – and people in – your business: finance, operations, HR, etc. Provides a basis for assessing actual results.

Best Digital Advertising Platforms

Cross-channel advertising refers to the process of advertising across multiple digital advertising channels through either direct deals with publishers or cross-channel advertising software. Advertisers have several avenues through which to advertise online, with search, display, mobile, social, and video advertisements all being viable options for reaching potential customers. While digital marketers may already be utilizing one or two of these channels, forming a comprehensive and cohesive cross-channel advertising strategy helps ensure advertisers are reaching the right audiences.  

 Paid search, also referred to as search advertising, search engine mark eting (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising software serves to automate this process. Search marketers use paid search in conjunction with search engine optimization practices and SEO software to form a comprehensive search marketing strategy. Search marketers may also utilize other digital advertising channels such as display, mobile, social, or video as further avenues to reaching their target audience.

Online display advertising is the process of advertising a company or product on websites. Display ads come in a variety of shapes and sizes and serve to encourage audiences to engage with the company associated with the ad. Marketers and advertisers use display advertising software in order to target, purchase, manage, and track display advertisements. Along with paid search advertising, display advertising is one of the most used forms of online advertising.

 Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy. 

Social advertising is the practice of placing ads on social media sites such as Facebook, Twitter, and LinkedIn. Marketers and advertisers use social advertising software to help to automate and streamline the ad buying process on social media sites. Social media advertising is fast growing, but still relatively young. Offering advertising solutions is often seen as a sign of maturity for social networks as they work towards monetizing their efforts. The availability and robustness of social advertising capabilities on any given social network is highly dependent on the popularity of the site as well as how long it has been around. While social advertising is only one piece of a digital advertising strategy, marketers also use other channels such as display advertising, mobile advertising, video advertising, or search advertising to form a comprehensive approach to digital advertising.

 Online video advertising is the process of using video content to promote a company or product on websites. Marketers and advertisers use video advertising software to help automate and streamline the process of buying video advertisements online. Advertisers may also tie in display advertising software, mobile advertising software, social advertising software, or search advertising software in an effort to form a comprehensive digital advertising strategy.

 Demand side platforms, or DSPs, give advertisers the ability to buy ads in real time through a process called real time bidding (RTB). DSPs are not a specific advertising channel but instead allow advertisers to reach individuals instantaneously in real time. With DSPs, advertisers can purchase ads on an impression-by-impression basis, by bidding on an incoming impression within the milliseconds it takes for a web page to load.