Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as: the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.
A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products and services. And quite often, it will be the first thing people will use to identify you.
A logo is one of the main points of identification for your clients and other stakeholders. It will help then to detect your brand in a few seconds, across different channels and touch points.
In today’s world, businesses and organizations exist on various platforms, including websites, blogs, social media, events, leaflets, brochures, business cards, etc. Having a multipurpose logo will allow you to appropriately represent your brand in a consistent way across all different communication channels.
The logo of your brand or organization will be part of your (visual) brand identity. This is very important, because it will be one of the main tools to graphically reflect your brand name, values and personality to the rest of the people you communicate with.
Simple logos focus on highlighting the most important parts of a brand’s personality with
limited real estate. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form .
A primary component is the use of colors in your logo, which can trigger different emotions and show your brand’s personality to consumers.
The second important component is the font used in the logo or word mark. Fonts help communicate your brand’s tone and its values, which ultimately help define your personality better.
Finally, choosing the right symbol is a key aspect of establishing a visual anchor for your logo. Symbols are important aspects of a logo because they can be used by themselves as a simpler version of your logo.
Memorable logo can combine the elements like, customers can easily recall your logo and brand, they are more likely to connect them with your company.
Logos that are easy to remember and produce a strong impact are valuable because they help your brand stick in consumers’ minds.
Finally, a memorable logo should always strive to be unique.Timeless logos focus on quality over quantity, removing many of the unnecessary elements and crazy ideas and focusing on what works. This means focusing exclusively on your brand’s core ideas and values to uncover the most effective way to transmit them without unnecessary clutter.
On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colors can create a complicated design that will scale poorly.
Why is the logo Design so important for branding purposes?
A well-designed logo allows people to quickly identify and recall your brand:-
It creates consistency over different communication channels:-
It is part of your brand identity :-
So, what makes a good logo?
Simple
Relevant
Memorable
Timeless
Versatile
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.
Choosing the right logo design software takes a little more effort than going online and dropping your money on the first programme you see. Sure, you could do it that way but you’re likely going to end up requesting a refund in a few days.
When it comes to picking the right software, you should keep these things in mind:
Vector vs Raster Graphic
There are two main forms of graphic design software, raster graphics and vector programmes.
Put simply, raster software allows users to edit individual pixels within a design. The manipulation of thousands of tiny pixels that make up each graphic or photo is what makes raster software (e.g. Adobe Photoshop) perfect for airbrushing photos, designing captivating digital graphics, and producing photo-based artwork.
However, if you are looking to design logos for print and website use, vector-based programmes are your best bet.
Vector graphics are composed of paths which are best for printing as they are made up of a series of mathematical curves. Vector programmes are not constrained to the use of pixels and so are perfect for creating graphics through the manipulation and joining of simple shape forms and paths.
Core Technology
From a professional application like Adobe Illustrator to a basic tool like Canva, there are several design software options out there. With any programme though, the amount of skill you need to use it effectively should be something you consider.
Many designers look for logo software that is based on the best technology out there, such as Artificial Intelligence. Capable of understanding the exact requirements you have and using the information you provide, they can create a unique and highly-refined logo.
User-friendliness
Not everyone has the skills needed to create professional and unique logo designs or even be able to do more than use the basic features of the programme. That’s completely ok though, that’s why business owners hire you.
Even so, you want to use a programme that won’t take you a decade to learn fully and that you are comfortable using. It should be intuitive and easy to learn. The best software has a minimalistic design and allows you to focus on the job at hand.
Customer Support
It can be hard to trust a new programme that you likely have no experience using and online reviews can’t always be trusted to be an accurate representation of how good or bad the programme performs.
Doing thorough research before deciding on which logo design programme you should use will save you many headaches in the future.
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