Advertising Design

Why is the Advertising Design so important for branding purposes?

• Today, the advertising industry has become a huge industry because of the large number of products and services being offered. As a result, the competition has also increased, requiring every businessman to promote his products and services in the best possible manner. This has further led to the development of new advertising techniques and an increase in the number of advertising agencies which are available today. The aim of every promotional campaign is to enable the products to reach the right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business .

•      Advertising is an extremely important part of maintaining a successful business. With the right advertising methods, you can keep existing customers coming back and increase your new customer clientele. ... You need strong graphic design to draw the average consumer in and make them want to use your business

 

•    Advertising design take various things into         consideration before starting a project:

1. Market research and positioning
2. Value proposition
3. Project scope
4. Consumer research 

          Importance of Good Design in Advertising 

• Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The key elements that help us to bring out advertising include graphics, message, colors, photos, videos and animations.

•  Graphics plays an important role in the advertising industry. To mention the words graphics design immediately brings into mind advertising. In order words, graphic design is synonymous with advertising industry. This is because the nature of advertising is such that it thrives visual representations of products, services, concepts and ideas. It is the main way in which companies all around the world sell their products and services. Apart from using it to sell products and services, it is also used as one of the key ways of instituting social change.

• Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.

• Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.

•      Signs of a good designed advertisements

- When people pays attention to what the visual ad wanted to say
- When you catch the attention of the people.
- When people you got lots of positive feedback from your costumers regarding your ads.

 

why we spend money on advertising:- R

-egardless of what method you deliver the message of your business (door-to-door or print), the power of advertising is truly an investment you can not overlook. Short-term advertising builds awareness, credibility, and delivers new information, but long-term advertising establishes brand image, reputation and trust. Provides clear sense of direction for the management of your marketing efforts. Allocates scarce financial resources more effectively. Encourages coordination and planning with other areas of – and people in – your business: finance, operations, HR, etc. Provides a basis for assessing actual results.

Best Digital Advertising Platforms

Cross-channel advertising refers to the process of advertising across multiple digital advertising channels through either direct deals with publishers or cross-channel advertising software. Advertisers have several avenues through which to advertise online, with search, display, mobile, social, and video advertisements all being viable options for reaching potential customers. While digital marketers may already be utilizing one or two of these channels, forming a comprehensive and cohesive cross-channel advertising strategy helps ensure advertisers are reaching the right audiences.  

 Paid search, also referred to as search advertising, search engine mark eting (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising software serves to automate this process. Search marketers use paid search in conjunction with search engine optimization practices and SEO software to form a comprehensive search marketing strategy. Search marketers may also utilize other digital advertising channels such as display, mobile, social, or video as further avenues to reaching their target audience.

Online display advertising is the process of advertising a company or product on websites. Display ads come in a variety of shapes and sizes and serve to encourage audiences to engage with the company associated with the ad. Marketers and advertisers use display advertising software in order to target, purchase, manage, and track display advertisements. Along with paid search advertising, display advertising is one of the most used forms of online advertising.

 Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy. 

Social advertising is the practice of placing ads on social media sites such as Facebook, Twitter, and LinkedIn. Marketers and advertisers use social advertising software to help to automate and streamline the ad buying process on social media sites. Social media advertising is fast growing, but still relatively young. Offering advertising solutions is often seen as a sign of maturity for social networks as they work towards monetizing their efforts. The availability and robustness of social advertising capabilities on any given social network is highly dependent on the popularity of the site as well as how long it has been around. While social advertising is only one piece of a digital advertising strategy, marketers also use other channels such as display advertising, mobile advertising, video advertising, or search advertising to form a comprehensive approach to digital advertising.

 Online video advertising is the process of using video content to promote a company or product on websites. Marketers and advertisers use video advertising software to help automate and streamline the process of buying video advertisements online. Advertisers may also tie in display advertising software, mobile advertising software, social advertising software, or search advertising software in an effort to form a comprehensive digital advertising strategy.

 Demand side platforms, or DSPs, give advertisers the ability to buy ads in real time through a process called real time bidding (RTB). DSPs are not a specific advertising channel but instead allow advertisers to reach individuals instantaneously in real time. With DSPs, advertisers can purchase ads on an impression-by-impression basis, by bidding on an incoming impression within the milliseconds it takes for a web page to load.

Logo Design

 

Why is the logo Design so important for branding purposes?

• Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as: the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.

• A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products and services. And quite often, it will be the first thing people will use to identify you.

A well-designed logo allows people to quickly identify and recall your brand:-

• A logo is one of the main points of identification for your clients and other stakeholders. It will help then to detect your brand in a few seconds, across different channels and touch points.

It creates consistency over different communication channels:-

• In today’s world, businesses and organizations exist on various platforms, including websites, blogs, social media, events, leaflets, brochures, business cards, etc. Having a multipurpose logo will allow you to appropriately represent your brand in a consistent way across all different communication channels.

It is part of your brand identity :-

• The logo of your brand or organization will be part of your (visual) brand identity. This is very important, because it will be one of the main tools to graphically reflect your brand name, values and personality to the rest of the people you communicate with.




So, what makes a good logo?

 



Simple

Relevant

Memorable

Timeless

Versatile

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.






• Simple logos focus on highlighting the most important parts of a brand’s personality with

  limited real estate. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form .




• A primary component is the use of colors in your logo, which can trigger different emotions and show your brand’s personality to consumers.




• The second important component is the font used in the logo or word mark. Fonts help communicate your brand’s tone and its values, which ultimately help define your personality better. 




• Finally, choosing the right symbol is a key aspect of establishing a visual anchor for your logo. Symbols are important aspects of a logo because they can be used by themselves as a simpler version of your logo.




•  Memorable logo can combine the elements like, customers can easily recall your logo and brand, they are more likely to connect them with your company. 




• Logos that are easy to remember and produce a strong impact are valuable because they help your brand stick in consumers’ minds.
  Finally, a memorable logo should always strive to be unique.




• Timeless logos focus on quality over quantity, removing many of the unnecessary elements and crazy ideas and focusing on what works. This means focusing exclusively on your brand’s core ideas and values to uncover the most effective way to transmit them without unnecessary clutter.




• On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colors can create a complicated design that will scale poorly.

How to Choose the Best Logo Design Software:-

• Choosing the right logo design software takes a little more effort than going online and dropping your money on the first programme you see. Sure, you could do it that way but you’re likely going to end up requesting a refund in a few days.

• When it comes to picking the right software, you should keep these things in mind:

   

• Vector vs Raster Graphic

   

• There are two main forms of graphic design software, raster graphics and vector programmes.

• Put simply, raster software allows users to edit individual pixels within a design. The manipulation of thousands of tiny pixels that make up each graphic or photo is what makes raster software (e.g. Adobe Photoshop) perfect for airbrushing photos, designing captivating digital graphics, and producing photo-based artwork. 

• However, if you are looking to design logos for print and website use, vector-based programmes are your best bet.

• Vector graphics are composed of paths which are best for printing as they are made up of a series of mathematical curves. Vector programmes are not constrained to the use of pixels and so are perfect for creating graphics through the manipulation and joining of simple shape forms and paths.

   

• Core Technology

• From a professional application like Adobe Illustrator to a basic tool like Canva, there are several design software options out there. With any programme though, the amount of skill you need to use it effectively should be something you consider.

• Many designers look for logo software that is based on the best technology out there, such as Artificial Intelligence. Capable of understanding the exact requirements you have and using the information you provide, they can create a unique and highly-refined logo.

   

• User-friendliness

• Not everyone has the skills needed to create professional and unique logo designs or even be able to do more than use the basic features of the programme. That’s completely ok though, that’s why business owners hire you.

• Even so, you want to use a programme that won’t take you a decade to learn fully and that you are comfortable using. It should be intuitive and easy to learn. The best software has a minimalistic design and allows you to focus on the job at hand.

   

• Customer Support

• It can be hard to trust a new programme that you likely have no experience using and online reviews can’t always be trusted to be an accurate representation of how good or bad the programme performs.

• Doing thorough research before deciding on which logo design programme you should use will save you many headaches in the future.